Customer Profile

Pawn borrowers are persons who are temporarily short of cash and need a (usually) small, short-term loan. They have an immediate and unplanned need for cash. Something they were not expecting came up — an auto expense, doctor bill, large utility bill… something not in their budget. They are not able to solve their need for temporary cash with credit cards, their bank, credit union or friends and relatives. They are almost equally men and women. Most are working people between the ages of 18 to 40 and many have small children.

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